Our services

Work with an experienced consumer and customer insight business partner, on a part-time basis, who will help you harness the power of insight-driven decision-making. This arrangement, known as a fractional insight leader, enables you to save on the cost of a full-time hire while reaping the benefits of an expert. My role is to work cross-functionally with company leaders to identify where and how insights can advance your organization’s growth goals. I leverage insights to help you: 

  • Drive annual planning and strategic planning cycles. 

  • Build brands and marketing plans that connect with consumers and customers. 

  • Elevate the customer experience.  

  • Advance new product and service development. 

  • Empower sales teams with consumer, customer, competitor, and market knowledge. 

  • Measure and track performance.

Insight Leadership

Insight Generation

Execute market research and consumer and customer insight projects on a scale that is accessible and affordable for your business. Together we’ll identify the knowledge and insight gaps and create a project plan to fill those gaps. Our project services include:

  • Vendor management

  • Quantitative survey research

  • Qualitative research

  • Brand Equity Tracking

  • Customer experience measurement

  • Net Promotor Score Tracking

  • Other custom projects

Mentor and Coaching

I work with teams to help them harness and hone the art and science of being an insight practitioner. Equip your teammates with the tools to become trusted insight-driven business partners.